
Title : It's Not How Good You Are, It's How Good You Want To Be
Author : Paul Arden
Rating : 4 Stars out of 5.
Summary : good advice
Yes its a great little book that contains good advice, makes you think differently and motivates. But I wonder how many people read the book and then acted on it, any of it?! It would be better as a daily calender giving you 1 piece of advice each day which you might then actually act on.

Title : Influence: The Psychology of Persuasion
Author : Robert Cialdini
Rating : 3 Stars out of 5.
Summary : Good, but not totally convincing or that useful
I bought this book for two reasons - one to make myself more alert to sales techniques, and two to see if there are any useful insights to glean that could be applied to other areas of life.
On both counts the book delivers. Having recently been pitched to at work by a media tracking agency and nearly taken the bait (didn't in the end) I immediately recognised the use of reciprocity and scarcity to try and harry me into signing up. That alone was worth buying the book for, and I will definitely use that insight in future.
In addition, the chapter on consistency is also very useful. I've been involved in trying (and failing) to get people behind certain campaigns in the past. As such the discussion about getting people to make small commitments to establish a self image which they then feel the need to act consistently with both rang true on a personal level, and seems like something worth trying out in future.
So why only three stars? For one I did not find elements of the book convincing. The section dealing with newspaper coverage of suicides is the bit that really troubles me. Some of the data seems both to be limited and have been interpreted quite loosely. I would need a lot more convincing that the stats are being interpreted reasonably, it looks far too rough and ready. Given that this book is really about behavioural biases surely it should be extra careful about interpretaion of data as this is something we humans tend to be very bad at, always looking for patterns that aren't there and so on. That then leads me to query the hypothesis built on top of the data and to be honest I find myself not buying it. That also makes me query whether other chapters suffer from similar flaws.
Secondly, the book isn't actually that useful once you get your head around the key techniques because, as a previous reviewer says, simply having the knowledge that you have biases doesn't make them go away. To be really useful the book should have spent as much time reinforcing ways to resist the influence of biases as it does explaining what they are.
That said it is very readable, and I got what I wanted from it, but it could have been better.

Title : Sink Reflections
Author : Marla Cilley
Rating : 3 Stars out of 5.
Summary : Great system - poor book
I came across Flylady last year, starting with the BabySteps, and found very quickly that I could keep my over-cluttered home clean and tidy by following these routines - this was a great help when my flat went on the market, as it would be ready for viewings with a simple 'swish and swipe' each morning!
I bought the book to help me move onto the next stage of Flylady - decluttering, zone cleaning and the control journal - but I was really disappointed. I found the book poorly laid out (the chapter on babysteps introduces a number of new steps, numbering them would have made the book easier to read and the routines easier to follow) and the tone of writing grated on me after a couple of chapters - too many references to God and how cleaning your home will demonstrate to yourself and your family how much you love yourself and them (I'm not a lazy frump with a filthy house, I'm just a busy full-time worker who can't keep on top of the housework and can't afford a cleaner). All of the recommendations in the book, and more, are already covered on the Flylady website.
The Flylady system does work, but I would recommend saving yourself a few pounds and using Flylady.net instead of buying the book. 5 stars for the system, 1 star for the book itself.

Title : The Richest Man in Babylon
Author : George S. Clason
Rating : 5 Stars out of 5.
Summary : Simple and effective
I've been hopeless with money since I first laid hands on it. I was in debt up to my eyeballs and spending whatever I earned and more. But with the simple concepts in this book, I am paying off my debt steadily and actually have savings for the first time in my life.
I highly recommend this easy/quick read as a life changer.

Title : E-myth Mastery: The Seven Essential Disciplines for Building a World Class Company
Author : Michael Gerber
Rating : 1 Stars out of 5.
Summary : Heavy going, heavy on psychobabble
If you're into overwrought emotional prose this ones for you.
I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without heart..."
or this gem
"a part of me is just afraid. that part of me feels like i'm jumping off a cliff, but in some strange way I also trust that I'll fall into something soft and safe"
After about 100 pages it starts turning into a business book again, but after wading through the cod philosphies at the start of the book I was actually angry at the author for putting me through some really badly written stuff, concerning a lady called sarah from 'all about pies' who'd lost her passion, apparently. I knew how she felt by this point in the book.
If you buy it read the real stuff at the end of the book, but really, don't encourage him.
To misquote the book I certainly felt like jumping off a cliff at times.
If only he'd have just stuck to the business. Why does everyone have to be a cod psychologist these days? Nuff said'

Title : Unleash the Warrior Within: Develop the Focus, Discipline, Confidence and Courage You Need to Achieve Unlimited Goals
Author : Richard Machowicz
Rating : 5 Stars out of 5.
Summary : A Fantastic Book that gives you the kick up the ass
Its not everyday you find someone writing on subjects they have personally , truly mastered.Richard takes you through his experiences as a Navy Seal and shows you how to face the challenges you face in life. A fantastic book I would recommend to anyone , Thank you for this book Richard.
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